Launch of Break The Cycle Film Website

Sharon Kennedy and Andy Yoong from Northern Ireland Production Company Honcho Designs, have teamed up with 10 of the best Irish Downhill riders including Irish Downhill Champion Colin Ross, Masters World Silver medallist Meave Baxter, and Irish pro Ben Reid to bring you a Downhill film with a difference. With most downhill Films focusing on racing, Break the Cycle instead aims to give you an insight into the lives of these top riders, while showing off some of the amazing Irish Landscapes. Most of the best downhill riders lives revolve around their bikes – their friends, their family, even their jobs. By shooting them at the places they ride, train, work and live, it will look into how these riders have used their bikes to 'break the cycle' of everyday life. The site, which is updated regularly, is fully loaded with rider profiles and behind the scenes clips and photos. Check it out and subscribe online for updates at www.breakthecyclefilm.com